The Importance of Establishing a Routine

Establishing a daily routine with your child is critical to their brain development. Mia Gray with Greensboro Day School joined WFMY to give insight as to why building on routines with your child is an important part of Maximizing Love, Managing Stress. The full clip can be seen here.

Nurturing Math Skills in Young Children

Greensboro Day School preschool teacher Ariel Everett joined WFMY to speak about the importance of facilitating early math skills in young children. By Counting, Grouping and Comparing, parents and caregivers can foster a love of math in even the youngest of children. The full segment can be seen here.

Maximizing Love, Managing Stress During COVID

Marcus Blackwell, Assistant Coordinator of the Childcare Education Program at UNCG, joined WFMY to discuss the effects of stress on young children during the pandemic. He also provided methods on how parents and caregivers can Maximize Love, Manage Stress for their children during these unprecedented times. The segment can be seen in full here.

WFMY Highlights the Importance of Play

Shelli Scott, the youth program specialist with the City of Greensboro Parks and Recreation Department, talked to the Good Morning Show about the importance of play in the growth and development of young children. She also provides suggestions on easy ways parents can play and interact with babies to help stimulate their minds and bodies. The segment can be seen here.

WFMY Discusses the Importance of Creating a Routine for Your Child

Janet Howard, program director for “Bringing Out the Best” and a member of The Basics advisory committee spoke with WFMY about the rapid pace of brain growth before age 3 and the importance of everyday interactions to help children learn during that time. She also talked about creating and maintaining a routine to help children Maximize Love, Manage Stress during uncertain times, like the COVID-19 pandemic. The segment can be seen here.

The Basics Guilford Launch Aired on Greensboro Television Network

GREENSBORO, N.C.—The Greensboro Television Network aired The Basics Guilford  launch event. The segment highlighted Susan Schwartz, executive director of The Cemala Foundation, Scott Kinsey, president and CEO of Kindermusik International and Adriana Adams, early literacy implementation manager at Ready for School, Ready for Life.

Each speaker conveyed the importance of implementing The Basics in Guilford County.

“We’re bringing the Basics to Guilford County because it is the perfect complement to the vast array of work that is already being done in our community,” Kinsey said.

‘The Basics Guilford’ debuts: Five ways to help young children thrive

GREENSBORO — For anyone who has ever wondered what to say or do with a baby or toddler, local early education advocates are offering a simple plan.

The Cemala Foundation and the new local nonprofit Ready For School, Ready for Life, are teaming up with other business and nonprofit groups to promote the “The Basics Guilford.”

Read More at The News and Record

The Cemala Foundation and Ready for School, Ready for Life Bring National Early Childhood Initiative to Guilford County

(Greensboro, N.C.) April 10, 2019 — The Cemala Foundation and Ready for School, Ready for Life are pleased to announce the launch of the Guilford Basics, a local version of a national initiative designed to help ensure all children are prepared to enter school ready to learn. The program supplements the work in early childhood development already being done by Ready for School, Ready for Life and other local nonprofits.

Research shows that 80 percent of a child’s brain development happens before age 3. To better engage these youngest learners and prepare them for school, the Achievement Gap Initiative at Harvard University created the Basics — five free, simple yet powerful things adults can do with the children in their lives on a daily basis to help lay the foundation for future success. The Basics are:

  • Maximize Love, Manage Stress
  • Talk, Sing and Point
  • Count, Group and Compare
  • Explore Through Movement and Play
  • Read and Discuss Stories

With this local launch, Guilford County becomes one of more than 30 communities nationwide to have adopted the Basics; other communities include Boston; Chattanooga, Tennessee; and Yonkers, New York.

“I first learned about the Basics a few years ago, and have been impressed with the difference they have made in the lives of young children in other communities,” said Susan S. Schwartz, executive director of The Cemala Foundation and co-chair of the Ready for School, Ready for Life board of directors. “Guilford County already has so many outstanding organizations working to improve the lives of children and families. We believe Guilford Basics is the perfect complement to this existing work by providing simple things all adults can do with the young children in their lives to help them grow and thrive.”

The Cemala Foundation and Ready for School, Ready for Life will now work with doctors’ offices, childcare centers, places of worship and nonprofits focused on children and families to help educate parents and caregivers on the Guilford Basics and how to incorporate them into a family’s daily life.

Guilford Basics was officially launched this morning at an event on the Jamestown campus of Guilford Technical Community College. The event was attended by dozens of county business, governmental and nonprofit leaders as well as faculty and staff in the school’s early childhood education program.



The Guilford Basics are five evidence-based parenting and caregiving practices that can be used in everyday life to benefit young children of all backgrounds across Guilford County. While the program is being coordinated locally by The Cemala Foundation and Ready for School, Ready for Life, the Guilford Basics is part of a broader, national network of communities striving to help all children thrive. More information can be found at

Guilford Basics